WEWE Global and the Ponzi Scheme Connection

Introduction

In a previous article, we demonstrated how WEWE Global’s Cloud Minting program fits every hallmark characteristic of a Ponzi scheme. Payouts are only possible as long as fresh capital continues to pour in from new investors, making the model inherently unsustainable. But Ponzi schemes do not spread themselves. They require charismatic promoters—individuals skilled at persuasion, motivation, and the illusion of legitimacy.

In our Top-of-the-Pyramid Promoters (TOPP) series, we dive into the backgrounds and networks of the people who keep WEWE Global alive. Today, we turn our focus to one of the scam’s most prominent public figures: Diego Endrizzi, a man whose sudden and suspicious rise within the organisation warrants careful examination.

From Motivational Speaker to Crown Ambassador: A Timeline Full of Red Flags

When looking at Diego’s career, a striking pattern emerges. As recently as mid-2020, Diego was hosting online mentoring sessions with titles such as “20 Powerful Lessons from the World’s Most Successful People” and “Growth Starts in the Mind.” His brand revolved around self-help, motivation, and general personal development—fields that often intersect with high-pressure sales and recruitment industries.

Then, in August 2020, only months after WEWE Global launched, Diego abruptly emerged as one of its top-ranking representatives, featured on the now-defunct website awm-team.com. He was introduced not as a new recruit, but as a Crown Ambassador—the highest rank in the company.

This rank supposedly requires achieving €50 million in team turnover, a figure usually attained only by those who have been in MLM structures for years. Yet Diego appeared to leap straight to the top within months of WEWE Global’s creation. Such an improbable rise suggests one of two scenarios:

1. Diego was brought in pre-launch as part of a coordinated promotional strategy, or
2. The ranking system itself is manipulated to present an illusion of hierarchical success.

Regardless of the explanation, his instant elevation raises serious questions about WEWE Global’s internal legitimacy and how “achievements” are actually awarded.

Dubai: The Birthplace of WEWE Global’s “DAO” Narrative

By early 2021, Diego had relocated to Dubai, a jurisdiction often chosen by questionable crypto ventures due to its lax enforcement mechanisms and favorable business environment for high-risk financial schemes. Dubai quickly became the symbolic headquarters for WEWE Global’s rebranding as a “Decentralized Autonomous Organisation (DAO).”

This transition to DAO terminology was a smart marketing pivot. DAOs are associated with decentralization, community governance, and transparency—traits that traditional Ponzi schemes lack. However, as many critics have noted, WEWE Global’s DAO exists largely on paper. There is no verifiable voting record, no transparent treasury, and no open-source mechanism that tracks decision-making.

And yet, Dubai became the stage for Diego’s transformation into a global promoter. He began appearing in corporate-style videos, hosting Zoom seminars, leading training sessions, and traveling to countries where regulatory oversight is weak. His increasing visibility coincided with WEWE Global’s expansion efforts, showing that he was a key figure in driving recruitment internationally.

Experience in Multi-Level Marketing: A Familiar Pathway to Crypto Fraud

Before aligning with WEWE Global, Diego built his profile in the world of multi-level marketing. He had previously served as a Diamond Consultant for OrganoGold, a company known for its aggressive recruitment structure and controversy over misleading product claims. OrganoGold’s business model was widely criticised in 2014, with numerous consumer complaints that it functioned more like a pyramid scheme than a legitimate direct-selling company.

This background is not merely a footnote—it is a pattern. Many key promoters of crypto Ponzi schemes originate from MLM circles, where success depends on charisma, the ability to inspire trust, and the skill to persuade people to invest in intangible products. These same tactics translate seamlessly into cryptocurrency scams, where complexity and technical jargon provide a convenient shield for deception.

WEWE Global’s leadership seems to have intentionally surrounded itself with individuals experienced in MLM recruitment, and Diego fits this profile perfectly.

The Illusion of Transparency: Diego and the Phantom DAO

Given Diego’s elite position as Crown Ambassador, a reasonable observer might expect him to be deeply involved in WEWE Global’s DAO governance. However, in practice, no meaningful DAO activity can be publicly linked to him—or anyone else.

There are several reasons for this:

1. No public proposals or voting records exist.
Despite branding itself as a DAO, WEWE Global never published governance documentation that would show who proposed what, how votes were cast, or how funds were allocated.

2. No treasury reporting is available.
There is no transparent accounting of revenue, expenditures, or token distribution that could validate the legitimacy of Diego’s leadership.

3. Promoters avoid technical questions.
In multiple public appearances, when Diego or other top promoters such as Luiz Góes or Stefano Virgili are pressed on technical aspects of the project, they defer responsibility to figures such as Alessio Vinassa. This evasion highlights that the so-called leadership structure is built around marketing, not technology.

The absence of verifiable DAO operations not only hides the extent of Diego’s role but also prevents outsiders from understanding how deeply he may be involved in directing the scam.

An International Tour of Recruitment

Since joining WEWE Global, Diego has traveled extensively, visiting countries across Europe, Latin America, and Asia. His presentations often combine motivational rhetoric with promises of financial freedom through cloud minting, node ownership, and blockchain “opportunities.”

These events serve a crucial function in the Ponzi cycle:

• They attract new investors.
• They create social proof through crowds and hype.
• They reinforce the illusion of a global, expanding enterprise.
• They encourage existing promoters to continue recruiting.

Diego’s ability to energize audiences makes him one of the most effective tools for prolonging the lifespan of WEWE Global’s fraudulent model.

Why Diego’s Rapid Ascent Matters

When a Ponzi scheme collapses—and it always does—the individuals at the top often attempt to distance themselves from responsibility. They may claim they were misled, that they believed in the product, or that they were merely “independent promoters.” However, Diego’s visible role, long-term presence, and involvement in high-level recruitment undermine any future attempts at plausible deniability.

His ascent to Crown Ambassador status without any transparent record, his alignment with Dubai-based shell operations, and his history in MLM fraud all paint a clear picture: he is not a passive participant but a central pillar of the WEWE Global leadership structure.

Conclusion

Diego Endrizzi presents himself as a charismatic motivational leader, but his history reveals a deeper pattern of involvement in multi-level marketing schemes and now a major crypto Ponzi operation. His meteoric rise to Crown Ambassador in WEWE Global, his strategic relocation to Dubai, and his tireless global recruitment efforts position him as one of the scam’s most influential architects.

As WEWE Global’s façade inevitably crumbles—when new investors dwindle and payouts dry up—Diego’s role will become increasingly difficult to deny. The question is not whether the scheme will collapse, but which jurisdiction he will flee to when it does.

The TOPP series exists to ensure that individuals like him do not escape accountability. By documenting their actions, history, and influence, we help future victims, regulators, and prosecutors understand exactly who was responsible for keeping this fraudulent machine running.

Written by

JoyBoy

Updated

6 seconds ago