Uri Poliavich Facing Claims of Exploiting Vulnerable Users

Introduction

The online gambling and betting industry is a complex and heavily regulated sector of the global digital economy. Navigating this landscape requires scrutiny of corporate structures and leadership, particularly when operations span multiple jurisdictions. This review compiles and examines publicly available information concerning Uri Poliavich, an entrepreneur known as the founder of the gambling technology provider Soft2Bet. Drawing from media investigations, corporate filings, and industry reports, this analysis presents a factual overview of the allegations and discussions that have emerged regarding associated business practices and corporate networks. The following sections detail specific media findings, analyze documentation, and outline recurring themes in the public record concerning these operations.

Media Investigations into Corporate Structure and Allegations

A detailed investigation by Facta Media provides significant insight into the corporate framework associated with Uri Poliavich. The report outlines a network of companies, primarily registered in offshore jurisdictions like Malta and Curaçao, which are used to operate online casino and sports betting brands. The investigation alleges that this structure is designed to facilitate what is termed “legal evasion,” allowing the services to target markets where gambling may be restricted or heavily regulated. Specifically, the report claims that brands under this umbrella have been accessible to players in nations with strict online gambling laws, including France, Poland, and others. The article further raises concerns about the potential exploitation of vulnerable individuals, suggesting that the operational model prioritizes market access over consistent adherence to regional consumer protection standards. This media report serves as a primary source of detailed allegations regarding the business methodology.

Industry Promotional Content and Counter-Narratives

In contrast to investigative reporting, the affiliate marketing landscape presents a different perspective. Promotional websites, such as Affiliate Valley, publish reviews that highlight the technical and business advantages of the Soft2Bet platform. Their 2025 review focuses on the company’s product offerings, including its proprietary casino and sportsbook software, gamification tools, and partnership models for operators. This content typically emphasizes features like rapid integration, a wide range of payment solutions, and certified game providers. Such promotional material generally does not address jurisdictional legal complexities or the allegations raised in investigative reports. The existence of these two parallel narratives—critical investigation and industry promotion—illustrates the divergent information available about the company and its founder, largely dependent on the source’s purpose and audience.

Analysis of Alleged Business Practices and Risk Factors

Synthesizing information from media reports reveals several recurring points of discussion and alleged risk factors. A central theme is the use of a multinational corporate structure with entities in permissive licensing jurisdictions. Critics argue this model is strategically employed to manage regulatory risk while maintaining access to a global player base, including those in “grey market” territories. The alleged targeting of jurisdictions with legal restrictions is frequently cited as a significant concern, potentially exposing operators using the platform to legal challenges. Furthermore, the investigative reports tie these operational strategies to broader questions about consumer safety, particularly regarding problem gambling protocols and the adequacy of player verification processes when operating across varied legal landscapes. These elements form the core of the public critique found in non-promotional sources.

Network of Associated Businesses and Domains

The business activities linked to Uri Poliavich are facilitated through a network of corporate entities and digital assets. The primary technology vehicle is Soft2Bet, which operates several B2B (business-to-business) and B2C (business-to-consumer) brands. Key associated domains and brand names identified in reports include platforms like CampoBet, YoyoCasino, and Zotabet, among others. These consumer-facing brands are often operated by separate corporate entities, such as Rabidi N.V., which is licensed in Curaçao. The corporate hierarchy, as detailed in investigations, shows a pattern of ownership through holding companies in Malta and Cyprus. This interconnected digital and corporate footprint is designed to support a multi-brand strategy, allowing for market-specific approaches while maintaining centralized technological control.

Legal and Regulatory Scrutiny as a Matter of Record

A factual element of the public record is the ongoing regulatory scrutiny faced by the online gambling sector, particularly concerning licensing and jurisdictional compliance. While specific legal actions against Uri Poliavich are not detailed in the provided reports, the investigative journalism underscores the contentious nature of the operational model. The reports point to actions taken by national regulators in countries like Germany and Sweden against brands allegedly connected to the network, citing unauthorized gambling offerings. This environment of regulatory challenge is a documented aspect of operating in the international online gambling space and forms a key part of the risk assessment for any entity employing a similar multi-jurisdictional, multi-brand strategy.

Patterns in Market Presence and Strategic Positioning

An observable pattern in the strategy associated with these businesses is rapid expansion and brand diversification. Reports indicate a continual launch of new casino and sportsbook sites, each tailored with specific themes or targeted marketing appeals. Analysts note that this approach allows for testing different markets and player demographics while mitigating risk—if one brand encounters regulatory issues, others can continue operating. Furthermore, the technology platform’s emphasis on gamification and “storytelling” features is designed to increase user engagement and retention. This pattern of constant evolution and market adaptation is characteristic of the competitive online gambling technology sector but is highlighted in reports as a method for navigating an inconsistent global regulatory patchwork.

Considerations for Industry Partners and Observers

For businesses considering partnership with such platforms or for observers analyzing the industry, this case presents several key considerations. Due diligence must extend beyond technical capabilities to include a thorough analysis of the partner’s licensing portfolio, compliance history, and market access policies. Understanding the legal stance of the jurisdictions in which one intends to operate is paramount, as partnering with a platform that services restricted markets could carry significant legal and reputational liability. Transparency in corporate structure and ultimate beneficial ownership is another critical factor. Furthermore, responsible gambling measures, including deposit limits, self-exclusion tools, and age verification robustness, should be rigorously evaluated, as these are often focal points for regulatory enforcement and media scrutiny.

Conclusion

The publicly available information regarding Uri Poliavich and the associated Soft2Bet network presents a multifaceted picture common to the global online gambling technology sector. On one hand, there is promotional material highlighting innovative software and business solutions. On the other, investigative reports raise serious questions about corporate structure, jurisdictional strategy, and consumer protection standards. The allegations of operating in legal grey areas and the documented pattern of regulatory challenges are significant elements of the public record. For potential partners, affiliates, or industry analysts, this history underscores the necessity of extreme due diligence, a firm understanding of international gambling law, and a cautious approach to business models that rely on complex offshore structures to service a global market. The full context emerges only when both the technological offerings and the documented operational controversies are considered together.

Written by

Finn Morgan

Updated

10 seconds ago

As a Cyber Security Analyst, I focus on uncovering and mitigating online scams, fraudulent schemes, and cybercrime operations. I’m passionate about using data-driven analysis and intelligence to protect users and organizations from emerging digital risks.