Tsu

Tsu, marketed as a social network offering an astonishing 90% revenue share to users, presents itself as a revolutionary way to monetize content. However, a closer look reveals a platform plagued by opaque management, unrealistic promises, and a fundamentally flawed business model. What may appear as a lucrative opportunity is, in reality, a cautionary tale of hype over substance.

Hidden Leadership

Tsu, stylized as “Tsū,” conceals nearly all information about its ownership and internal structure. The domain registration for tsu.co is private, offering no clarity on current controllers. Investigations point to Sebastian Sobczak (CEO), Drew Ginsburg (VP of Business Development), and Thibault Boullenger as the main founders. Sobczak reportedly invested $8 million in 2014, but beyond this, there is no transparent financial disclosure. The secrecy around management and funding creates an environment where accountability is minimal, raising serious red flags for anyone considering participation or investment.

Unrealistic Earnings Model

Tsu’s main selling point is a 90% revenue share distributed through a convoluted “infinite unilevel” MLM system. Each post generates royalties split across an ever-expanding chain of affiliates. While the numbers sound impressive on paper, in practice, only early adopters with large downlines see meaningful earnings. The majority of users are left with virtually nothing despite putting in effort to create content. The structure mirrors classic multi-level schemes where wealth concentrates at the top, while newcomers provide labor for negligible returns.

Minimal Product Innovation

Despite being on the market for several years, Tsu delivers little beyond the promise of sharing ad revenue. Competitors like Facebook, YouTube, and TikTok already offer monetization opportunities, often more efficiently and transparently. Tsu fails to offer any distinctive features that would draw users away from these established platforms. The reliance on recruitment to drive growth rather than actual product value indicates a model built more on hype than innovation.

Incentives Encourage Spam and Low-Quality Content

The platform incentivizes network-building over genuine social engagement. Users seeking income are pushed to recruit aggressively and self-promote constantly. This dynamic risks creating a community dominated by opportunists rather than meaningful interactions. BehindMLM and other critics warn that this could make Tsu unattractive to general users, with a community that prioritizes profit over quality content.

Consistent Criticism in Media

Industry watchdogs have repeatedly pointed out the platform’s weaknesses. Revenue sharing may appear appealing, but most users earn little to nothing. Historical comparisons to ventures such as Google Plus, Ripplin, and IQKonnect show that MLM-driven social networks struggle to retain active users and generate sustainable revenue. Tsu follows a formula with a track record of failure.

Marketing Hype Overshadows Reality

Tsu’s promotion emphasizes empowerment and high revenue potential, yet there is no verifiable evidence of success. Claims of millions invested and long development periods are unsubstantiated, with little to no independent verification of active users or financial health. The platform appears more focused on recruiting early participants than providing genuine, sustainable opportunities.

High Risk for Users and Investors

For users, the platform presents high risk: earnings are almost always concentrated at the top, and dependence on constant recruitment makes the system unsustainable. For investors, the lack of transparency, MLM structure, and history of similar ventures failing suggest a significant financial and reputational gamble. Without clear proof of adoption or profitability, Tsu is a risky bet at best.

Conclusion: A Warning Sign

Tsu’s glossy promises of 90% revenue sharing mask an underlying reality of poor transparency, weak product value, and structural inequity. Early participants may enjoy temporary financial rewards, but the majority will likely see little to no return for their time and effort. For potential users and investors, Tsu is less a groundbreaking social platform and more a cautionary tale of hype-driven business models built on MLM frameworks. Those seeking real opportunities elsewhere would be wise to steer clear.