Full Report

Key Points

  • Ferhat Kacmaz is a German serial entrepreneur and self-proclaimed millionaire, known for founding Fit in Time, a chain of Electrical Muscle Stimulation (EMS) fitness centers, and FitBurn, a blockchain-based fitness app.

  • Allegations suggest Kacmaz has engaged in deceptive practices, including publishing paid articles to inflate his reputation and promote FitBurn, which some sources label as a potential scam.

  • FitBurn’s “Burn-to-Earn” model, rewarding users with cryptocurrency (Caloriecoin), has raised concerns about its legitimacy and sustainability, with parallels drawn to Ponzi schemes.

  • No verified customer reviews or direct lawsuits against Kacmaz or his businesses were found in the provided sources, but skepticism about his achievements and business practices is prevalent online.

  • Kacmaz’s ventures show significant fundraising success (e.g., $4–5 million for FitBurn), but transparency regarding fund allocation and operational stability is limited.

Overview

Ferhat Kacmaz, born in Bielefeld, Germany, is a serial entrepreneur with over two decades of business experience. He positions himself as a fitness enthusiast and innovator, notably for introducing EMS fitness technology to Germany and the Middle East through his company, Fit in Time, founded in 2011. Fit in Time has reportedly grown to 26–30 locations, partnering with Fitness First in the UAE. In 2022, Kacmaz launched FitBurn, a fitness app integrating blockchain and AI, which rewards users with cryptocurrency (Caloriecoin, or CAL) for physical activity under a “Burn-to-Earn” model. He also owns The Gallery Club, a nightclub, and has past ventures in restaurants (Pizza Flitzer) and event management (Desire Events). Kacmaz is active on social media, with a verified LinkedIn profile and previously verified Instagram account, and has been featured in numerous publications, many of which are identified as paid promotions.

Allegations and Concerns

Several serious concerns have been raised about Kacmaz and his ventures:

  • Paid Articles and Reputation Inflation: Sources allege that Kacmaz has purchased articles in publications like Forbes, Outlook India, and The Telegraph India to exaggerate his success and promote FitBurn. These articles often highlight his entrepreneurial journey and FitBurn’s potential but are flagged as “Pay to Publish” content, lacking journalistic integrity.

  • FitBurn Scam Allegations: The “Burn-to-Earn” model, which promises cryptocurrency rewards, is criticized as potentially unsustainable and resembling a Ponzi scheme. Critics argue that the app’s reliance on Caloriecoin and NFT-based governance tokens (Sweat) may exploit users’ trust in emerging technologies.

  • Lack of Transparency: There is skepticism about the authenticity of Kacmaz’s achievements, such as awards (e.g., “NO.1 most successful young entrepreneur under 21” in 2000) and the operational success of FitBurn. No independent verification of FitBurn’s user base or financial performance is provided.

  • Cryptocurrency Risks: FitBurn’s integration of cryptocurrencies and NFTs raises concerns about market volatility and regulatory scrutiny, especially given the lack of clear information on token economics or blockchain security.

Customer Feedback

No direct customer reviews or testimonials for Fit in Time or FitBurn were found in the provided sources or related web results. This absence is notable, as legitimate businesses typically have some user feedback, positive or negative, on platforms like Trustpilot or Google Reviews. The lack of reviews may suggest:

  • Positive Interpretation: FitBurn, being a relatively new app (launched in 2022), may not yet have a significant user base to generate reviews.

  • Negative Interpretation: The absence could indicate limited adoption, user dissatisfaction, or deliberate suppression of feedback to avoid scrutiny.

Without specific quotes or examples, the customer feedback section remains speculative. Potential users are advised to seek independent reviews before engaging with Kacmaz’s businesses.

Risk Considerations

  • Financial Risks: Investors and users face risks due to FitBurn’s reliance on volatile cryptocurrencies and NFTs. The app’s fundraising success ($1.4 million pre-seed, $4–5 million later rounds) is impressive but lacks transparency on fund allocation, raising concerns about mismanagement or fraud.

  • Reputational Risks: Kacmaz’s association with paid articles and unverified claims could damage his credibility and that of his businesses. Negative online narratives, such as those on letmeexpose.is, may deter partners or customers.

  • Legal Risks: While no lawsuits are explicitly mentioned, the cryptocurrency focus of FitBurn invites potential regulatory scrutiny, especially in jurisdictions with strict crypto laws (e.g., UAE, EU). Misleading marketing could also attract legal challenges.

  • Operational Risks: FitBurn’s ambitious integration of AI and blockchain requires significant technical expertise and infrastructure. Any failure to deliver promised features could lead to user distrust and business failure.

Business Relations and Associations

  • Fit in Time: Partnered with Fitness First in the UAE to expand EMS fitness locations. The franchise reportedly operates 26–30 locations across Germany and the Middle East.

  • FitBurn Team: Key members include Sebastian Menge (COO), Chris Oldfield (CSO), and Alexander Meurer (CIO). Oldfield is noted as a crypto and trading expert, but little is known about the others’ credentials.

  • Investors and Partners: FitBurn raised funds from notable investors (unnamed) and partnered with Olympia Expo and EMS Dubai. Firestarter, a Web3 incubator, supported FitBurn’s development, citing its AI and token utility.

  • Media Associations: Kacmaz’s presence in Indian and mid-tier publications (e.g., LiveMint, BusinessWorld) is largely attributed to paid PR campaigns, not organic coverage.

Legal and Financial Concerns

  • Lawsuits and Debts: No lawsuits, unpaid debts, or bankruptcy records are mentioned in the sources. However, Kacmaz reportedly faced financial hardship, sleeping in his car during a business downturn in Dubai, indicating past financial instability.

  • Regulatory Risks: FitBurn’s cryptocurrency model may face scrutiny under UAE or EU financial regulations, especially if Caloriecoin is deemed a security. No specific regulatory actions are noted, but the risk remains due to the crypto focus.

  • Fundraising Transparency: While FitBurn raised significant funds, there is no public disclosure of financial statements or audits, which is a red flag for a blockchain-based project promising financial rewards.

Risk Assessment Table

Risk Type

Factors

Severity

Financial

Volatile cryptocurrency rewards, lack of fund allocation transparency

High

Reputational

Paid articles, scam allegations, unverified awards

High

Legal

Potential regulatory scrutiny over crypto/NFTs, misleading marketing

Medium

Operational

Technical complexity of AI/blockchain integration, unproven user adoption

Medium

Ferhat Kacmaz presents himself as a visionary entrepreneur bridging fitness and technology, with Fit in Time and FitBurn as flagship ventures. His success in scaling Fit in Time to 26–30 locations and securing multimillion-dollar funding for FitBurn suggests business acumen. However, significant red flags temper this narrative. The reliance on paid articles to bolster his reputation undermines credibility, as these lack independent validation. FitBurn’s “Burn-to-Earn” model, while innovative, mirrors speculative crypto projects with questionable longevity, especially without transparent tokenomics or user feedback. The absence of customer reviews for both ventures is concerning, as is the lack of verifiable data on FitBurn’s user base or revenue.

Cautionary Advice: Potential investors, partners, or users should approach Kacmaz’s ventures with skepticism. Verify FitBurn’s blockchain security, token economics, and user adoption independently. For Fit in Time, seek customer testimonials and visit locations to assess service quality. Avoid financial commitments until transparent financial reports and regulatory compliance are confirmed.