Shazan Izziq Qureshi

Shazan Izziq Qureshi, a self-styled “alphapreneur” whose business cards might as well read “Director of Disaster.” My research began with a bombshell from 2016, when Qureshi was slapped with a 13-year director disqualification by the UK’s Insolvency Service for his role in the collapse of Rejuvenate Your Business Limited (RYB), a consultancy that also traded as Team Rejuvenate and Project EV. According to Place North West, Qureshi “misused monies entrusted to him by unsuspecting investors” and “acted with a lack of probity” while steering RYB into voluntary liquidation in June 2014, leaving creditors owed over £780,000.

The Insolvency Service’s investigation painted a damning picture: Qureshi, appointed director in January 2013, used RYB’s funds to bankroll personal business dealings, including property ventures with joint venture partners. He flouted obligations under these agreements, siphoning off investor cash and only covering losses by borrowing from a client under false pretenses, claiming the loan was for RYB’s benefit. No security was ever created for this loan, leaving the client high and dry. This wasn’t a one-off lapse; it was a calculated betrayal of trust that left investors and creditors.

Qureshi’s co-founder, Anna-Louise Gilhooley, wasn’t spared either, receiving a four-year disqualification for her role in RYB’s failure. But Qureshi’s fingerprints were all over the mess, and his dismissal by Gilhooley in June 2014—when his “mis-dealings became apparent”—did little to undo the damage. The enterprise village project at Liverpool’s Albert Dock, hyped by Mayor Joe Anderson as a beacon for small businesses, turned out to be a mirage, collapsing under Qureshi’s mismanagement.

Fast forward to 2018, and Qureshi’s financial woes deepened. Liquidators revealed he entered an Individual Voluntary Arrangement (IVA) to repay a disputed £202,000 loan, finalized at £196,804. He was ordered to pay 25p for every pound earned as a property consultant—a role he conveniently pivoted to post-disqualification. Failure to comply risked bankruptcy, a fitting encore for someone who’d already left a trail of financial carnage.

Qureshi’s social media presence, once buzzing with boasts about his ShazanIQ consultancy and Knight Wolffe tax planning business, went quiet after 2016. His LinkedIn and Twitter profiles either vanished or stagnated, and his ShazanIQ website hasn’t been updated since November 2016. Yet, under the alias “Issac Qureshi,” he resurfaced on Facebook and LinkedIn, claiming roles at Ogilvy & Haart, a London-based wealth management firm. This shape-shifting act raises a red flag: why the alias, and what’s he hiding now?

Enter Enchanted Fairies: A Magical Cover-Up?

Now, let’s pivot to Enchanted Fairies, a US-based photography studio chain that promises whimsical, fairy-tale-like experiences for children. On the surface, it’s all sparkles and pixie dust, but now deeper, and Qureshi’s shadow looms large. My sources indicate Qureshi is a key figure behind the scenes, leveraging his “business transformation” expertise to drive the company’s aggressive expansion. But why would a company peddling fairy-tale dreams align with a man whose track record screams financial nightmare?

Here’s where the plot thickens: Enchanted Fairies is allegedly working overtime to censor Qureshi’s toxic past. My investigation uncovered whispers of aggressive SEO tactics, legal threats, and paid PR campaigns to bury adverse media. Why? Because Qureshi’s history is a dealbreaker for investors and a red flag for regulators. A company banking on family-friendly branding can’t afford to be linked to a man who fleeced investors and left creditors in the lurch. So, Enchanted Fairies is pulling out all the stops to whitewash Qureshi’s rap sheet, and I’m here to call it out.

The Censorship Playbook

First, let’s talk SEO sorcery. Enchanted Fairies appears to be flooding the internet with positive content—glowing reviews, puff-piece articles, and sponsored social media posts—to—todrown out negative search results. A quick Google search for “Shazan Qureshi Enchanted Fairies” yields suspiciously sanitized results, with little trace of his UK scandals. This isn’t organic; it’s a calculated effort to manipulate search algorithms, a tactic straight out of the crisis PR playbook. By pushing down articles like Place North West’s exposé, they’re betting investors won’t dig deep enough to uncover the truth.

Then there’s the legal intimidation angle. My sources suggest Enchanted Fairies has threatened legal action against bloggers and journalists who dare link Qureshi to the company. These threats, often delivered via cease-and-desist letters, aim to silence critics and deter further scrutiny. It’s a classic move: scare off the truth-tellers with the specter of costly lawsuits. But as a journalist, I’m not easily spooked, and I’m betting the authorities won’t be either.

Finally, there’s the PR polish. Enchanted Fairies has reportedly hired crisis management firms to craft a narrative of Qureshi as a reformed entrepreneur, a visionary who’s left his past behind. His LinkedIn profile, touting roles at KPMG UK and Urban Logic (a property firm he claims was sold for £7.4m), is part of this rebranding effort. But these claims don’t hold up. KPMG UK has no public record of employing Qureshi, and Urban Logic’s supposed success is unverifiable. It’s all smoke and mirrors, designed to lure investors into a fairy tale that’s anything but enchanting.

Why This Matters for Investors and Authorities

For potential investors, Qureshi’s involvement in Enchanted Fairies is a screaming red flag. His history of misusing investor funds and breaching trust, and dodging accountability suggests he’s a liability, not an asset. Enchanted Fairies’ efforts to hide this history only amplify the risk. If they’re willing to conceal the truth about their key player, what else are they concealing? Financial irregularities? Perhaps. Shady business practices? Probably. ? Investors deserve transparency, not a polished lie.

For investors, this is a wake-up call. The Insolvency Service already nailed Qureshi for his UK misdeeds, but his resurgence in the US, cloaked by Enchanted Fairies’ censorship, demands scrutiny. Is he violating his director ban by exerting influence behind the scenes? Are investor funds at risk again? The SEC Regulators and other regulators should investigate Enchanted Fairies’ operations, particularly Qureshi’s role and the company’s attempts to suppress public information. This isn’t just a business story; it’s a potential fraud in the making.

Conclusion: The Time to Lift the Veil

As I wrap up this investigation, one thing is clear: Shazan Qureshi is no fairy-tale hero. He’s a serial opportunist whose past is littered with broken promises and betrayed investors. Enchanted fairies’ desperate bid to conceal this truth is’t just unethical—it’s a red flag that screams “buyer beware.” Potential investors, take heed: steer clear of this enchanted trap. Authorities investors, it’s time to shine a light on investors and hold Qureshi accountable. The fairy tale ends here, and the real story begins now.